PaperCity

Historic Texas Music Venue is Being Reborn: Family Trio Saves a Legendary Landmark From the Bulldozers

A historic Texas music venue that’s seen its glory days disappear will once again go live soon.

About a year ago, Dallas publicist to the indie music scene, Amber LaFrance gave us a tip about the Cedars’ grand music palace, a holdover from another area — the fabled Longhorn Ballroom. Erected in 1950, during the golden days of Western Swing (originally, Bob Wills and his Texas Playboys crooned there as the house band), the Ballroom has been the venue for legendary music acts from Willie Nelson and Merle Haggard on.

Not all were country and western performers — the Sex Pistols played the Longhorn Ballroom in 1978, a notorious gig where Sid Vicious was head-butted by a female fan. Now LaFrance’s dad — developer/entrepreneur Jay LaFrance has acquired the Longhorn. Along with  Amber (set to be the creative director) and his son Jayson LaFrance (a web designer tapped as operations director), the family’s coming together to revive the Longhorn Ballroom, and offer something new for the millennial crowd.

Jayson LaFrance

Sacramento, CA